Iconic characters in the MONOPOLY game include the tycoon Mr. MONOPOLY, Jake the Jailbird, and Officer Edward Mallory.


(Effective: July 29, 2015)


This Privacy Policy ("Policy") explains how Digitalus Limited and its subsidiaries and affiliated companies that operate within and outside of the United States ("Digitalus") collect, use and disclose your information. This Policy applies ONLY to information we collect through the Monopoly World Champion USA Selection website located at (the "Site"). The Site is designed for United States residents.

We may change the provisions of this Policy at any time and will indicate when changes have been made by noting the date of the update at the top of this Policy. Your use of the Site, or any portion thereof, following the posting of such changes shall constitute your consent to such changes. We encourage you to review this Policy whenever you access the Site to make sure that you understand our information collection, use and disclosure practices. If we make material changes to this Policy, we will provide you with additional notice of such changes and may require consent from you.

What information does Hasbro collect?

Information That You Provide

Digitalus may collect personally identifiable information that you provide when you use the Site. Notably, we will collect your name, e-mail address, phone number, address, and age when you register with the Site.

Information We Collect Automatically From You

When you access or use our Site, we may automatically collect information about you that is not personally identifiable. For example, when you visit our Site, we collect information about your computer's operating system, Internet Protocol ("IP") address, access times, browser type and language and the URL of the website you visited before navigating to our Site. If you access our Site via a mobile device, we may also collect your first name or username (depending on which you would like to use), device make and model, mobile carrier, operating system version, language your device is set to, mobile web browser type and version, the country in which you are using your device, and analytics used to collect aggregate statistical data. We do not ask you for, access, or track any location-based information, other than country-level information, from your mobile device at any time. We will, however, collect your country-specific location. To collect this information, we use the technologies identified below:

Cookies: Cookies are small data files stored on your computer or mobile device by a website. Among other things, cookies help us improve our Site and your experience, see which areas and features of our Site are popular, and count visits. In addition, we may set a "flash cookie" (sometimes called a "flash object") on your computer or device. For more information about cookies, and how to disable them, please see "What are my information choices?" below.

Clear GIFs: Clear GIFs, sometimes called "web bugs" or "web beacons," are small electronic images that are placed on a web page or in an email message. We use clear GIFs to monitor user behavior, deliver cookies, collect information, count visits, understand usage and campaign effectiveness and to tell if a recipient has opened and acted upon an email.

Log Files: Log files record website activity on our Site and enable us to gather statistics about our users' browsing habits. These entries help Digitalus determine (among other things) how many and how often users have accessed or used our Site, which pages of our Site they've visited, and other similar data.

The above list provides an example of the non-personally identifiable information that is automatically collected via our Site. We may associate the information we collect from these technologies with other personally identifiable information that you provide for the purposes described in this Policy. Please note that we consider aggregated information, which is not personally identifiable, to be non-personally identifiable information. We may also tie non-personally identifiable information with personally identifiable information in order to ensure that the Site meets your needs. When we tie non-personally identifiable information with personally identifiable information, it is considered "personally identifiable information" for the purposes of this Policy. That means that we will be using and sharing this combined data in the ways described in that section below.

Website Analytics

We use analytics services and software provided by third parties to help us understand how users access and use the Site. These tools and services place cookies, web beacons and other devices or technologies on our Site to enable them to track traffic data. The data collected typically includes information such as your IP address, your Internet Service Provider, your web browser, the time spent on webpages, the links clicked, and the advertisements viewed on those pages. We use this information to improve our Site and your experience, to see which areas and features of our Site are popular, and to count visits.

How does Digitalus use my information?

Use of Information

We use personally identifiable information collected through our Site for purposes described in this Policy or otherwise disclosed to you on or in connection with our Site. For example, we may use your information to:
  • Operate and improve our Site;
  • Administer the Monopoly World Champion USA Selection promotion, and to send you related information;
  • Respond to your comments, questions and requests and provide customer service;
  • Monitor and evaluate trends, usage and activities in connection with our Site;
  • Personalize and improve the Site and provide ads, content, communications or features that match user profiles or interests; and
  • Link or combine with other information we get from third parties to help understand your needs and provide you with better service.
Digitalus may store and process information in the United States and other countries.

With whom does Digitalus share my information?

Sharing of Information

We do not share your personally identifiable information with third parties other than as described in this Policy or in connection with the Site, including:
  • With Hasbro, Inc. for the purpose of identifying and notifying the potential winners or as otherwise needed to administer the Monopoly World Champion USA Selection promotion;
  • With your consent, including if we notify you through our Site that the information you provide will be shared in a particular manner and you provide such information. For example, your information may be shared for prize fulfillment purposes and to otherwise administer the promotion;
  • With third party vendors, agents, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us. We seek to ensure that these entities have agreed to maintain the confidentiality, security, and integrity of the personally identifiable information they obtain from us.
  • When we believe it is necessary or appropriate to (i) comply with applicable law or legal process or to respond to lawful requests or legal authorities; (ii) protect the rights and property of Digitalus and our employees, agents, users and other third parties, including to enforce our agreements, policies and Terms and Conditions of Use and protect against fraudulent, abusive, inappropriate, or unlawful use of our Site; and (iii) protect the safety of Digitalus, our users or any third party; and
  • In connection with, or during negotiations of, any merger, sale of company assets, bankruptcy or reorganization, financing or acquisition of all or a portion of our business to another company.
We may also share aggregated information or information that we have collected from you while on our Site, including on co-branded pages and where we have taken reasonable measures to de-identify such information.

Linking to Third Party Sites

This Policy applies only to information collected on the Site. Digitalus may provide links to third-party websites. Your use of such third-party websites is subject to the third-parties' privacy policies, and we encourage you to read the third parties' privacy policies before submitting personal or other information or using such websites.

What are my information choices?

Regarding Personally Identifiable Information

If you have registered with our Site, you may at any time review and/or update the contact information we have for you or inform us that you want us to remove your information from our database by contacting us at If you choose to send us an email, please be sure to include in your message, the name of the Site and the email address you used to register so that we can verify your request. We will respond to all access requests within 30 days.

Regarding Cookies & Tracking

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Removing or rejecting browser cookies does not necessarily affect third party flash cookies used in connection with our Site. For more information about how to delete or disable flash cookies please visit Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.

We do not currently respond to "Do Not Track" signals sent by browsers.

Regarding Promotional Communications

You may opt out of receiving promotional emails by following the unsubscribe directions provided in such emails. You may also opt-out of receiving promotional emails by sending an email to

If you opt out, we may still send you transactional or relationship messages, such as emails about your account, your status in the competition, or our ongoing business relations.

Safeguarding Your Information

Digitalus has established policies to protect your personally identifiable information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction. For example, Digitalus has established policies to provide you with a reasonably secure connection when you create an account or enter information.

Digitalus retains your information for business purposes, for as long as your account is active and as long as the promotion is ongoing, and/or as long as is reasonably necessary to provide you with our products and services. We will also retain your information as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain cached or archived copies of your information for a reasonable period of time.

Notice Regarding Children Under 13

The Site is not targeted toward and does not knowingly collect information from any person under the age of 13. If we discover that we have collected such information, we will delete it from our systems.

Contact Us

If you have questions or concerns regarding this Policy, you should first contact Digitalus using the following contact information:

Digitalus Limited
Lucas Young
308/23 Hargreaves St
Saint Marys Bay
Auckland 1011
Phone: +64 9 479 5250

All audio, visual and textual content on this site (including all names, characters, images, trademarks and logos) are protected by trademark rights, copyrights and other rights owned by Hasbro or its subsidiaries or by Hasbro's licensors, licensees, suppliers and accounts. All rights reserved. By using this site, you agree to the Terms of Use | Privacy Policy